– Projects –

Creating new country websites for Expatica

Managing the expansion of Expatica into new countries in order to provide the English-speaking community with essential information about living and working abroad.

Austria / Qatar / Saudi Arabia / UAE

Creating a detailed timeline and budget for each expansion to include all costs associated with website development, photography, freelance writers, and editors
Sourcing and onboarding new freelancer writers from around the world prior to each expansion
Planning, commissioning, and editing all content produced for the new websites on a WordPress CMS
Writing a variety of lifestyle guides for each new website covering topics such as food and drink, art and culture, and things to do
Sourcing and editing all photography for use across each new country website
Optimizing the websites to enable the best possible Google ranking and monthly organic traffic
Coordinating with the sales and affiliate marketing department to identify editorial sponsorship opportunities for existing and potential new clients for each new website
Assisting with the marketing of each website to international audiences including drafting press releases and social media posts, and helping to develop email distribution lists

View my Portfolio to see examples of my published articles on Expatica

Leading a 360-degree rebranding project for Localiiz

Recruiting a graphic designer and working with them to rebrand Localiiz in line with the publication's mission and identity.

Designing a new company logo, website design, and colour palette to create a refreshing look and feel for the brand and publication
Designing a new MailChimp EDM template design for weekly distribution to more than 50K subscribers
Producing and launching a new Localiiz print magazine for distribution at hundreds of locations throughout Hong Kong including bars, restaurants, spas, gyms, and residential buildings

Click here to read more about this project

Producing and launching a print magazine for Localiiz

Planning, producing, and launching a new bi-monthly magazine for Localiiz for distribution in hundreds of locations across Hong Kong.

Recruiting a graphic designer and working together to create a modern look and feel for the magazine in line with the website's new branding
Creating a flat plan for each new magazine issue in order to plan the content and layout including sponsored content and advertising
Commissioning and editing all content produced for each issue and managing the editorial team in order to meet copy and print deadlines
Sourcing all photography for use in each magazine issue
Assisting the marketing team with the development of a list of distribution points for the magazine in Hong Kong
Drafting social media posts to promote the publication of each new magazine issue on Facebook, Instagram, Twitter, and LinkedIn

View my Portfolio to see issues of the magazine

Creating a social media strategy for Localiiz

Creating and implementing a social media strategy to promote Localiiz content across all social media platforms including Facebook, Instagram, Twitter, and LinkedIn.

Creating a daily social media calendar based on research showing the most effective times to post content throughout the day
Managing and monitoring the Localiiz Facebook page and Expat Hong Kong Facebook group page to ensure strong engagement with followers and provide useful information where necessary
Building an ever-growing network of 9K Instagram followers by creating weekly Instagram themes and increasing user engagement by sharing and promoting posts from followers
Creating Instagram Stories while attending events, tastings, and launches around the city on a daily basis
Increasing Twitter followers to 12.5K by creating a steady flow of competitions and giveaways including tickets to theatre productions, sporting events, music gigs, and all-inclusive holidays

Click here to see examples of my social media work